Offering young marketers and brand managers essential preparation for a successful future in the communications industry.
This is a comprehensive, three-day course led by an industry leader with a wealth of experience. The programme is carefully-curated to make it as relevant as possible to marketers working in today’s fast-paced digital age. By the end of it, you will have learnt how to create breakthrough brand communications and the secrets to fostering a creative culture at your company.
Essentially, it’s three days hanging out with peers from across Europe, being coached by world-leading industry figures – training doesn’t get much better than that.
The Academy is open to those aged 30 and under working for a client marketer company, with experience writing creative briefs and working with agencies. Beyond that, it’s perfect for anyone who wishes to become more creative and effective in the way they work. People who’ve attended in the past include advertising managers, campaign co-ordinators, brand managers, business development managers, communications managers, marketing managers, media managers and sales managers.
You will come together as a group to learn from the academy dean in intimate 'classroom'-style sessions - but don't expect to sit there and be lectured at. This is an exhaustively interactive course that will cover the strategic and practical elements of being a marketer, and includes the chance to come up with ideas, pose questions and bounce suggestions off your peers.
The Marketers Academy will prove instrumental in taking your career to the next level.
CEO, The Marketing Academy Foundation and portfolio NED
Daryl has had career in marketing, sales and advertising spanning 30 years. She left full-on corporate life two years ago and is building a portfolio of commercial and charity roles. She is a Trustee of the British Heart Foundation, CEO of The Marketing Academy Foundation, a NED at Isobel Advertising and Go2musicians and a Trustee of Pelican Cancer. The latter tackles "below the belt" cancers and is nothing to do with birds.
Recent executive roles are Director of Brand Marketing at Vodafone UK and VP Marketing for Mondelez, accountable for a $1billion dollar media spend and leading new global strategies for their billion dollar brands, including Cadbury Dairy Milk, Milka, Halls, Lu, Tassimo, Cote d'Or and Trident.
She became Commercial Director of Independent newspapers just as the economic crisis of 2008 hit and a reputation-damaging public shareholder battle commenced. Before that, her advertising career highlights at Ogilvy, Lowe, and BMP include leading Dove's "Campaign for Real Beauty", being the first woman to run a major car account - reversing the client's decision to fire the agency and helping Tony Blair to victory by leading The Labour Party's communication in the 1997 General Election.
She is a Fellow of The Marketing Society and a member of the executive of WACL.
Her time is divided between homes in London and Dorset and she enjoys coaching, training. mentoring, travel, opera, scuba-diving, cooking and walking her big hairy dog along the Jurassic coast.
Eurobest is one of the most cost-effective, intensive training opportunities in the world for young marketers. Anyone you send on the Academy will come back to the office with greater confidence to make better decisions, to be a better collaborator and a stronger leader.
By the end of it, your employees will be:
More creative and effective in their approach to work
Newly motivated and energised
Able to produce a higher standard of work
More confident and able to make brave, well-thought out decisions
Newly committed to the company and their development within it
An ambassador for creativity in your organisation
Contact our Director of Talent and Training, Steve Latham to find out more about this career-altering experience
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