What does it mean to win at eurobest?

The eurobest Awards are the benchmark for creative and effective branded communications in Europe. And work that wins at eurobest is recognised by the global industry.

Show the world that your work represents the greatest creativity in Europe in 2019. Enter your work before the deadline on Thursday 24 October.

What does winning work look like?

eurobest 2018: A look back at the winners


Awaken the Phantom

From Wieden+Kennedy Amsterdam

A Nike Football campaign launched the new PhantomVSN boot with a mysterious character who ‘haunted’ a core audience of 12-18 year old footballers across platforms, around the world.

The award-winning piece of work delivered global awareness with 1.2B impressions and 310M views across the campaign ecosystem, driving 5.8M visits to the Nike product page and picked up Gold in Entertainment at eurobest as a result.


Block Wish

From S-GROUP Helsinki

Greater Helsinki’s grocery store chain, Alepa, gave power back to the community. With the help of the ‘Alepa Block Wishes’ chatbot, customers can make a request straight from the Messenger app to have their favorite products added to the shelves of their local neighbourhood store.

BLOCK WISH took home multiple awards at eurobest 2018 including Grand Prix and Gold in Digital, and went on to be recognised across the globe as an exceptional example of hyper-local work.


Football Decoded

From McCann London

Fifa 18 was going to be crucial Xbox, but competitors PlayStation had bought the rights and they were banned from marketing the game. In partnership with Real Madrid and a top FIFA gamer, Football Decoded translated every single move seen on the pitch into the corresponding Xbox controller buttons for ‘FIFA 18’ in real time.

The campaign was honoured across eurobest 2018, with awards including Grand Prix in Outdoor and Gold in Media.