What's new for eurobest in 2019?

Every year, we update and amend the awards to best reflect and honour the most creative and effective European work.

2019 introduces new awards, sections, and categories to further celebrate the excellence of European creativity.

New awards and categories

  • Two new eurobest Awards: Creative eCommerce & Creative Strategy
  • New Challenges & Breakthroughs section with 5 categories added to 11 eurobest awards
  • New Sports & eSports section with 3 categories added to Entertainment
  • Print & Outdoor Craft updated and renamed as Industry Craft

Two new awards

We’ve launched Creative eCommerce, focusing on how the innovation and optimisation of the customer journey leads to increased consumer engagement and commercial success. And the new Creative Strategy award welcomes a new breed of work that has redefined a brand, reinvented a business or influenced consumers and culture.


Creative eCommerce

Looking back at past eurobest winners, Block Wish from S-Group Helsinki, could have triumphed in Creative eCommerce as it demonstrates an innovative eCommerce solution for the retail sector, changing both user behaviours and the way the client operated their business.


Creative Strategy

Work that wins Creative Strategy will have redefined a brand, reinvented a business or influenced consumers and culture. Bihor Couture for Beau Monde from McCann Bucharest demonstrates the strong strategic narrative that this award celebrates.

Challenges & Breakthrough categories introduced across 11 eurobest awards

Eurobest recognises diverse and nuanced creativity. And we want to give you the chance to enter regionally-specific, specialist work – work with a local market, insight or community at its core.

The Challenges & Breakthroughs section is a new lens for the jury to look at your submission through, focusing their attention on its particular brilliance, recognising work created for smaller as well as challenger brands, hinged on local, cultural insights and awards the strength of the idea not the size of the budget.


Searching for the Special Colour of Seville

Here is a campaign that was designed for and inspired by its specific target market, Searching for the Special Colour of Seville for Diageo Spain from PS21 Madrid.

New Sport & eSport categories in Entertainment

You now have more opportunities to showcase work that celebrates creative excellence in the sports marketing ecosystem. Take a look at section D to discover these categories.

Introduction of Industry Craft

The Print & Outdoor Craft Award has been revamped and renamed as Industry Craft to celebrate the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life.

Unstereotype Alliance

eurobest is now a proud member of the Unstereotype Alliance, a thought and action platform led by the United Nations' UN Women that tackles harmful gender-based stereotypes in media and advertising.

As such, eurobest has introduced updated jury guidelines. In 2019, jury members will consider whether the submitted work represents deep-rooted stereotypical portrayals of gender, age, race, ethnicity, disability or other biases. Read more about eurobest judging.

Entries now open

Download our Entry Kits or get in touch with our Awards Experts to get started.