We’ve launched Creative eCommerce, focusing on how the innovation and optimisation of the customer journey leads to increased consumer engagement and commercial success. And the new Creative Strategy award welcomes a new breed of work that has redefined a brand, reinvented a business or influenced consumers and culture.
Looking back at past eurobest winners, Block Wish from S-Group Helsinki, could have triumphed in Creative eCommerce as it demonstrates an innovative eCommerce solution for the retail sector, changing both user behaviours and the way the client operated their business.
Work that wins Creative Strategy will have redefined a brand, reinvented a business or influenced consumers and culture. Bihor Couture for Beau Monde from McCann Bucharest demonstrates the strong strategic narrative that this award celebrates.
Eurobest recognises diverse and nuanced creativity. And we want to give you the chance to enter regionally-specific, specialist work – work with a local market, insight or community at its core.
The Challenges & Breakthroughs section is a new lens for the jury to look at your submission through, focusing their attention on its particular brilliance, recognising work created for smaller as well as challenger brands, hinged on local, cultural insights and awards the strength of the idea not the size of the budget.
Here is a campaign that was designed for and inspired by its specific target market, Searching for the Special Colour of Seville for Diageo Spain from PS21 Madrid.
eurobest is now a proud member of the Unstereotype Alliance, a thought and action platform led by the United Nations' UN Women that tackles harmful gender-based stereotypes in media and advertising.
As such, eurobest has introduced updated jury guidelines. In 2019, jury members will consider whether the submitted work represents deep-rooted stereotypical portrayals of gender, age, race, ethnicity, disability or other biases. Read more about eurobest judging.