Winners Spotlight
Stories from the Eurobest 2024 winners.
Benchmarks were set and creativity was crowned at Eurobest 2024, with over 2500 entries from 21 countries.
The new Creative B2B Award had a successful first year with 41 entries – an indication of Europe’s standout creativity in this sector. The return of classic mediums with increased entries across Outdoor, Print & Publishing and Audio & Radio shows the ability traditional channels have to create memorable experiences that drive awareness and engage people.
We also saw a number of agencies take home their first-ever Eurobest Awards. Have a look at some of the breakthrough work below and head over to The Work on to see the Grands Prix announced at the Eurobest Awards Show.
Spotlight On: Rob it to get it
Discover how high-end running shop Distance and BETC Paris won favour with its target audience with an unconventional idea – and won a Silver and a Bronze Eurobest Award in PR last year.
Rob It To Get It | BETC Paris | Distance | 2024
Distance had a problem. Resellers and fad followers were buying out its stock – leaving nothing for its target audience, athletic customers.
So, collaborating with BETC Paris, the brand set shoppers a challenge. If you can rob it, you can get it. But you’ve got to outrun the security guard. And who better for the job than France’s fastest sprinter, Méba-Mickaël Zeze?
Spotlight On: The crisp that ditched the crunch
Hear the story behind the work that took home a Gold Eurobest Award in Entertainment last year, told by the team from Sips & Bites, PepsiCo's in-house creative agency.
Doritos Silent: The World's First AI Augmented Snack SIPS & BITES, London | DORITOS | 2024
Doritos is the number one snack for gamers worldwide, and the brand didn’t want to give up this title. So how did they combat the crunch that caused grating noises, distractions and squad deaths?
Using AI tech, the Sips & Bites team created the easy-to-install Crunch Cancellation Software – a programme trained on over 5,000 (real-life) Dorito crunches that could separate someone’s voice from the noise. No more rage quits, just gaming and snacking on the beloved triangular crisp.
See more winning work that set the European benchmark in 2024
‘You Are What You Watch’
Agency: Breakfast, Helsinki Company: Love & Anarchy - Helsinki International Film Festival Award: Silver, Film Eurobest Award
Objective: Increase ticket sales after low attendance post-Covid. Impact: The festival saw a 15% increase in attendance, resulting in its best year since the beginning of the pandemic. This success ensured its dates for next year.
‘Chess’
Agency: China, Madrid Company: Sitges - International Fantastic Film of Catalonia Award: Gold, Film Eurobest Award
Objective: Sell tickets to the 56th edition of the festival and pay tribute to an iconic film. Impact: The festival sold a total of 49,196 tickets – over 10,000 more tickets than the previous year.
‘PENSUM_GPT’
Company: Dansklærerforeningen Award: Bronze, Media Eurobest Award
Objective: To highlight the lack of female authors in the Danish high school curriculum and push for change. Impact: The campaign reached 4 million Danes in just a few days. Within a week of launching, Denmark's Minister for Children and Education agreed, live on television, to add 10 women to the annual curriculum from August 2024.
‘Domino’s Heatsuit’
Agency: One Green Bean, London Company: Domino’s Pizza Award: Silver, PR Eurobest Award
Objective: Increase January sales by demonstrating the effectiveness of Domino’s Heat-Wave-Heat-Bag™ technology – even at the coldest time of year. Impact: 200+ media hits ran across print, online and broadcast media, reaching over 651 million people and resulting in an 18% uplift in sales.
So what set this work apart? What exactly were Jurors looking for?
Inside the Jury Room: Creative B2B
Join Sarah Higgins, Jury President and Managing Director PR and EMEA & APAC Marketing at State Street Global Advisors and Jose Sancho, Creative Director at DAVID, Spain as they discuss the first ever cohort of B2B work at Eurobest.
Three ways to improve your Awards entry
Top tips, direct from the Jury room. We asked four of our Jury members how entrants could have improved their submissions.
Inside the Jury Room: Creative Business Transformation
Join Ete Davies, Jury President and EVP at Dentsu Creative, London along with fellow Jurors Irene Haven - de Vos, Managing Director at Hearts & Science (OMG), the Netherlands and Isabelle Schnellbuegel, Chief Strategy and Transformation Officer at Accenture Song, Germany, Austria and Switzerland as they discuss what set the winning work apart.
Inside the Jury Room: PR
Join Rachael Sansom, Jury President and CEO at Havas Red, Europe and UK and Kamiqua Lake, CEO at Coldr, United Kingdom as they unpack four pieces of winning work.
You can explore every piece of winning and shortlisted work from Eurobest 2024 now on The Work.
