Winners Spotlight
An exploration of Eurobest 2025 winners.
Benchmarks were set and creativity was crowned at Eurobest 2025, with two markets in particular making history.
Bosnia and Herzegovina was awarded for the first time at Eurobest, taking home a Bronze in both PR and Glass for ‘It’s Time to Stop!’, for Bingo, by Via Media, Sarajevo. And Greece also celebrated a huge milestone with its first ever Eurobest Grand Prix, winning in Creative Commerce with ‘The Wedding Rice’ for Wikifarmer, created by McCann Athens.
IT’S TIME TO STOP
Entrant: Via Media, Sarajevo Award: Bronze, PR
Objective: To increase action on femicide, as Bosnia and Herzegovina’s largest domestic employer with a majority female workforce. Impact: Collected 111, 753 signatures, leading to Parliament recognising femicide in the Criminal Code.
THE WEDDING RICE
Entrant: McCann Athens Award: Grand Prix, Creative Commerce
Objective: Reduce food waste and support local farmers. Impact: Wikifarmer’s marketplace saw a 110% increase in traffic, a 45% increase in farmer’s profitability and a 20% reduction in food waste.
Entries from brands and independent agencies increased year on year, with many of them securing their first ever wins. Have a look at some of the breakthrough work below.
NEW(S) PERSPECTIVES
Entrant: United Imaginations, Helsinki Award: Silver, Design
Objective: Refresh an iconic brand to resonate with a younger demographic. Impact: Purchase intent rose by 44% and brand preference by 217%.
STEAL MARINA’S ARTWORK
Entrant: Sir Mary, Zurich Award: Silver, PR
Objective: Rebuild reputation after a PR crisis and advertise upcoming exhibition. Impact: Exhibition became the most visited retrospective in the museum’s history and membership sales increased by 19%.
PASS IT ON - USE YOUR VOTE - EUROPEAN ELECTIONS 2024
Entrant: European Parliament, Directorate-General for Communication, Brussels Award: Grand Prix, Creative Effectiveness
Objective: Deliver the highest possible voter turnout. Impact: 40% of Europeans specifically remember the campaign and the overall turnout across the EU was 51%, the highest since 1994.
STALKER CHALLENGE
Entrant: Fabula Rud Pedersen Group, Vilnius Award: Bronze, Media
Objective: Recruit new employees to fight against a shortage of approximately 1500 officers. Impact: Achieved a 2.5% CTR and led over 3000 people to actively explore detective careers.
Hear from the Jury
Jury Duty Episode 1
Jury Duty Episode 2
EUROBEST AWARDS SHOW
Missed the Eurobest Awards Show?
You can still catch it on-demand. Watch to see the 2025 Eurobest winners announced, with the winning work and insights from the Jury.
Explore every piece of winning and shortlisted work from Eurobest 2025 now on The Work.
