Design

PIANO

Bronze Eurobest

Case Film

Presentation Board

PIANO

ClientSKOPJE JAZZ FESTIVAL
ProductSKOPJE JAZZ FESTIVAL 2013
EntrantY&R NEW MOMENT NEW IDEAS COMPANY Skopje, MACEDONIA
Type of EntryCorporate or Brand Identity
CategoryPOSTERS
TitlePIANO
Product/ServiceSKOPJE JAZZ FESTIVAL 2013
Entrant Company Y&R NEW MOMENT NEW IDEAS COMPANY Skopje, MACEDONIA
Advertising Agency Y&R NEW MOMENT NEW IDEAS COMPANY Skopje, MACEDONIA
Credits
Name Company Position
Dusan Drakalski New Moment New Ideas Company Skopje Regional Creative Director
Marko Stojanovic New Moment New Ideas Company Skopje Creative Director
Tabi Aziri New Moment New Ideas Company Skopje Art Director
Nikola Vojnov New Moment New Ideas Company Skopje Art Director
Filip Dimitrov New Moment New Ideas Company Skopje Client Service Director

Brief Explanation

The Skopje Jazz Festival has always had very high standards in terms of design, but this year we wanted to create something remarkable and memorable in order to attract bigger audience at the festival and also bring jazz music closer to the target.

Describe the brief from the client:

The Skopje Jazz Festival is a jazz festival held in Skopje since 1982 and is an institution which continues to grow every year. Even though it promoted a genre which at first glance looks distant from the local culture and tradition, it managed to attract a very large audience and to build a reputation as a prestigious festival not only in the Republic of Macedonia, but in a wider sense in the Balkans and in Europe. Every year, the Festival has unique designs to promote the jazz music in Macedonia

Description of how you arrived at the final design:

Besides the classical festival poster we did a cut out poster of piano keys that were placed in a random order on the walls in the capital. Thus the posters "created" music on the walls of Skopje

Indication of how successful the outcome was in the market:

The posters were a talk of the town, the social media was filled with photos of the placed posters. The idea was additionally developed into a FB application where the players could use the piano keys to create music of their own.