Prime Video wanted to raise the unheard voices of the younger generation, specifically the voices of those living in “banlieues”; suburbs outside Paris where young people can often feel outcast and disconnected.
To combat this, they created the first 100% TikTok series, consisting of 12 one-minute videos that followed the everyday lives of various young people — simply giving them a common space to share, express themselves and interact with other people. For Prime Video this represented a great opportunity to share a whole new vision of youth today and convey a message of hope and inclusion.
Mooimakers is the Flemish initiative against littering, motivating people to keep their streets clean. They leveraged Google Street View to shock people into seeing the reality of littering by showing it in their own neighbourhoods. The idea is that people have the same feeling about their streets as they have about their homes: they would rather keep it clean instead of having to be ashamed about it.
ALS is a disease that leaves people completely immobile and silent. It’s the most expensive neurodegenerative disease to treat, and the technology that can assist sufferers costs €6,000.
Samsung Madrid cut this cost for ALS patients and made this assistance accessible for all by taking advantage of their own product.
By hijacking technology that already exists in almost every Samsung tablet camera, they developed a free app, the TALLK app, whichhelped ALS patients interact with the world around them for less than €200.
Act for Food is the strategic and creative platform that drove the corporate transformation of Carrefour in ten countries: impacting the entire value chain of the company, from the way we create our products and negotiate our contracts with producers, to the way we approach customer service in stores.
The French NGO Auberge des migrants supports refugees stranded at the border between France and the UK. In 2021 their living conditions became a sanitary crisis, but absence of media coverage caused a lack of visibility that led to donations to hitting historical lows.
The campaign objective was simple: raise donations and awareness about the migrants’ living conditions, without any budget at all. Ten migrants from the camps were helped to hijack Amazon through leaving product reviews – that actually reviewed their living conditions – underneath the products they truly needed the most.
All products were gathered in Wishlists to generate donations.
Bees are dying all over the world. We know this – but don’t realize the extent to which it hurts us. As pollinating insects, they play a critical role in global food production and biodiversity: 75% of the food we eat is the direct result of bees pollinating plants.
This piece of work from Publicis Paris and Fondation de France reached and influenced over 600,000 people – leading to the financing of 4 projects for bee preservation.
Reporters Without Borders (RSF) wanted an awareness campaign to highlight the importance of press freedom and overcome censorship. In order to reach young gamers in oppressive countries with no access to the mainstream media, RSF needed to activate the well-connected Minecraft community to spread the word inside the game.
The Uncensored Library went viral within days. Big gaming influencers like CaptainSparklez talked about it and gamers uploaded +500 gameplay videos on YouTube.