Rules & Eligibility
Rules
This guide is a helpful summary of key information. It is not a substitute for reading the full entry rules, terms and conditions in Entry Kit: The Rules.
The entry has been submitted exactly as published/aired/released and has not been modified for entry into the 2026 Eurobest Awards.
The entry has been created within the context of a normal paying contract and genuine brief from a brand or, if it's a case of self-promotion or a non-profit organisation, the brand has approved all the media/production/implementation.
A duly authorised senior executive (CMO or CEO) from the commissioning brand / brand owner has given permission for the work to be entered. This person will be contacted to approve the submission.
A duly authorised executive (CEO or Chairperson) from the entrant has given permission for the work to be entered. This person will be contacted to approve the submission.
The entry is not speculative or conceptual advertising and has not been banned or withdrawn from the market.
The entry was not entered into the same Eurobest Award last year (the same piece of work cannot be submitted for the same Eurobest Award in consecutive Festivals but, providing the entry meets the relevant eligibility requirements, including the eligibility period requirements, you may enter the work into an alternative Eurobest Award).
There is no reference to your company or any contributing creative companies in any digital or physical materials (except in the case of self-promotion or if the reference existed in the original execution).
The entry, and/or digital or physical materials can be understood in English. For further information click here.
You understand that if you withdraw your entry after 18 September 2026, you will not receive a refund. Please see Part A of the Rules for more information on cancellations, refunds and withdrawals.
If new results are collected after the entry has been paid for, we will only accept additional written information in the results section of the entry form on or before 15 October 2026.
All included media must be the final version at the point that you complete and pay for your entries. No replacement or additional media can be accepted after an entry has been finalised and received by the Festival without exception.
By submitting an entry, you confirm that you own all applicable legal rights for all media included in your entry. Entries will be accepted on the basis that:
They are designed specifically for and to run in the European* region and are created or produced by companies in the European* region
They are designed specifically for and to run in the European* region and are created or produced by companies outside the European* region
They are designed to run globally as long as they are created or produced by companies in the European* region
By submitting an entry you agree to pay the relevant entry fee.
Each entry constitutes one campaign, save where otherwise stated in the relevant additional requirements.
You must indicate if AI has been used in the work or the entry materials and for what purpose.
If you're unable to meet all the requirements on this list, your entry may be ineligible for the 2026 Eurobest Awards. Failure to meet all these requirements could see your entry being disqualified or withdrawn without a refund.
*For the purpose of Eurobest, those countries are: Albania, Andorra, Armenia, Austria, Azerbaijan, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Gibraltar, Greece, Hungary, Iceland, Ireland, Israel, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Moldova, Monaco, Montenegro, Norway, Poland, Portugal, Romania, San Marino, Serbia, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, The Netherlands, Turkey, Ukraine, United Kingdom, Vatican City.
Eligibility Dates
Is your work eligible for Eurobest 2026?
To ensure that work judged at Eurobest is reflective of the work that drives the industry forward, it's important we structure the Festival with eligibility dates. Eligibility dates are dependent on the Award that is being entered – please see further down this page for full details for each one.
The key eligibility dates for Eurobest 2026 are 1 August 2025 - 30 September 2026.
For the following Eurobest Awards, if the work ran before the start of the eligibility period but a minimum of 50% of the implementation ran within the eligibility period, then it can still be entered:
- Brand Experience & Activation
- Creative B2B
- Creative Commerce
- Creative Data
- Design
- Digital Craft
- Direct
- Entertainment
- Glass: The Award for Change
- Healthcare
- Innovation
- Integrated
- Media
- PR
- Social & Creator
For the following Eurobest Awards, all element(s)/executions being entered/judged must have been implemented for the first time within the eligibility period:
- Audio & Radio
- Film
- Film Craft
- Industry Craft
- Outdoor
- Print & Publishing
For the Creative Business Transformation Eurobest Award, the customer-facing launch and/or the transition of internal systems/operations must have taken place between 1 August 2023 – 30 September 2026.
For the Creative Strategy Eurobest Award, the strategy must have been first implemented between 1 August 2023 – 30 September 2026.
For the Creative Effectiveness Eurobest Award, your work must have won or been shortlisted at Eurobest 2025, 2024 or 2023.
Can I re-enter my work if I entered it in 2025?
The same piece of work cannot be submitted into the same Eurobest Award in consecutive years. However, providing the eligibility dates are met, you may enter the work into an alternative Eurobest Award.
We understand that some campaigns span several years, in these cases you will need to demonstrate a significant evolution in order to be considered.
The Festival has the right to decide if the work has evolved sufficiently and can be deemed as a new, eligible entry.
If you are unsure if your work is eligible for Eurobest 2026, please get in touch. We strongly recommend checking eligibility before you start to create your entry submissions.