What's New?
We’re constantly refining and evolving our awards and their categories to ensure they reflect the landscape of our industry and pave the way forward.
Redefining Glass: The Award for Change
In 2025, we’re expanding the scope beyond gender to celebrate creative excellence that promotes more equitable representation for a broader range of communities – from disability and race to sexuality and social inequity. You’ll be asked to identify the specific community that the work is aiming to represent, explain the problem it’s trying to address and demonstrate how it’s having a meaningful and long-lasting impact on that community.
Evolving the Social & Influencer Eurobest Award
To reflect the evolution of the creator economy within the marketing landscape, we’ve redefined the Social & Influencer Eurobest Awards. With five new sub categories and a new name, in 2025 the Social & Creator Eurobest Awards will help champion the world’s best creator-led marketing and celebrate the pivotal role creators play in shaping and amplifying brand messages.
Expanding the Design Eurobest Award
We’ve updated the Design Eurobest Award to reflect the current priorities and evolving practices of design. The new Transformative Design section will celebrate innovative, forward-thinking work that demonstrates how design can shape behaviour, advance social and environmental goals and set new standards for creativity and impact. These new sub categories recognise work that not only stands out but also drives real progress and innovation, celebrating design’s power to effect change in a variety of contexts – from creating accessible, inclusive spaces to using technology in original ways that redefine how people interact with the world.
Introducing a new Long-Term Brand Platform sub category
To recognise enduring brand platforms, we’ve introduced a sub category that celebrates brands demonstrating how continuous, effective and consistent investment in creative strategy can help deliver meaningful business results. This sub category sits across multiple Eurobest Awards, and work must show long-term effectiveness in building brand equity, fostering loyalty and delivering measurable business results through continuous, creative communication efforts. Platforms must have been in the market for a minimum of three years to be eligible.
Other changes include
- Expanding the Creative Business Transformation Eurobest Award to include two new sub categories Transformative Strategy and Employee Experience.
- Evolving the Digital Craft Award to include a section with new sub categories focused on digital content
- Developing Creative Commerce to spotlight the growing role of user experience in driving commercial creativity, with dedicated categories for UX
- Introducing a new Cultural Engagement category across multiple Awards
- Introducing an Excellence in Image Description sub category
- Advancing the Creative B2B Eurobest Award to clarify whether the type of work submitted is B2B, B2C2B or B2B2C.
- Providing entrants with an opportunity to differentiate traditional methods from more modern ones in the Audio & Radio and Print & Publishing Awards.