Judging

The eurobest juries represent an ever-broadening definition of creativity and diverse talent from across the industry.

They bring unique insights into local culture and values, as well as experience from their respective disciplines in order to identify the very best work.

Europe's most respected creative accolade

Enormous consideration is given to who will judge the work and how. The high calibre of our juries is matched by the high standards that we hold them to and the rigorous processes they undertake.

This is what sets eurobest apart and ensures it continues to be Europe’s most respected creative accolade.

Each year, our expert juries come together to find common ground in their quest to reward great ideas from this dynamic content.

judging

How judging works

Judging consists of viewing, voting, discussion and awarding of trophies.

Judges consider and score each entry on a scale of one to nine based on whether they consider it a shortlist candidate. The jury will then review and finalise this proposed shortlist. Typically about twenty per cent of entries will make it to this stage.

Guided by the Jury President, judges review and debate entries in the shortlist before voting on whether they consider each a Gold, Silver or Bronze winner, or Shortlist only. It takes a two-thirds majority vote to claim a trophy and only about 9% of entries will do so.

After voting, results are read out and juries confirm the decisions. Candidates for Grand Prix, selected from among Gold winners, are also identified and further discussion follows before a last vote to determine the Grand Prix winner. Entries for non-profit organisations and charities aren’t eligible in their award, but will be considered for the Grand Prix for Good.

Unstereotype Alliance

eurobest, part of Ascential plc, is a proud member of the Unstereotype Alliance. As such eurobest continues its mission to celebrate creativity that changes the world for the better with the introduction of updated jury guidelines for the judging process. The new criteria urge the jury members reviewing entries submitted into the Awards, to consider whether the work perpetuates negative stereotypes and inequalities.

The revised guidelines build upon the Objectification criteria introduced in 2017, in collaboration with Madonna Badger, which challenged jury members to use empathy when analysing a piece of work and encouraged the jury to reflect upon how they might feel if the person portrayed was someone they know and care about. In 2019 jury members will also be asked to consider whether the work represents deep-rooted stereotypical portrayals of gender, age, race, ethnicity, disability or other biases.