Leading Eurobest 2023's Direct and Outdoor Jury
Learn how to be patient. Perhaps not a genius phrase, but it’s helped me more than any other advice over the last 20 years.
"There’s a million ways to solve a problem, but the simple and beautiful ones are the hardest to come by."
Chief Creative Officer
President Direct Outdoor
There’s not one specific moment. My career so far is a series of encounters with brilliant people who pushed my work further. But if I had to pick one it was the moment I took the creative leadership of DDB in Paris.
There’s a beautiful piece of work that came out a few years ago which is a brilliant mix of Outdoor and Direct. It’s for British Airways and it was called Look Up, featuring a kid that looks at a real plane as it passes by. The billboard then told you in real time which flight it was. It was a great use of invisible technology that provoked wonder and feels fresh even ten years later.
OGILVYONE LONDON | GRAND PRIX DIRECT LIONS | 2014
We’ve seen European creativity recover after the pandemic and even thrive. A lot of wonderful things have been happening, such as the return of well-written copy and humour. When it comes to direct, we’ve seen some great activation ideas that have shown new ways to add value to our clients’ businesses. This year I hope to see even more work that feels part of a bigger picture and not just smart tactical activations.
A benevolent organisation in which people are not afraid to be themselves and fail. More than once.
There’s a million ways to solve a problem, but the simple and beautiful ones are the hardest to come by. Strive to find the most elegant and simple solution to complex business problems. Don’t treat everything as if it were a nail.
It’s ok to be uncomfortable. It’s not OK to be complacent.
Be honest. Be very specific with the way you share your work - Juries are always really interested in how things came to life, what obstacles you faced and how you overcame them. The context is as important as the solution.
Beyond the recognition, every award show is a conversation. Be part of the conversation.
Get out of the way for the good, be there for the bad.
Emma Harman, Digital Craft and Social & Influencer Jury President for 2023 and Whalar's Global Chief Client Officer shares her views.
Hear from Tamara Greene, Managing Director, Global Brands, Havas Creative Network and Eurobest 2023's Brand Experience & Activation and Creative Commerce Jury President.
We talk to Juliane Ellrich, Partner / Executive Producer, Zauberberg Productions, as she prepares to lead the Eurobest 2023 Film Craft Jury.
Kervins Chauvet is Senior Creative at Wieden+Kennedy. With a background in the music industry in Atlanta, Georgia, he moved into advertising where his writing on racial injustice in America was the mainspring that premiered the Nike Equality campaign to the world. The evocative film was narrated by Michael B. Jordan, featured Lebron James, Serena Williams and other athletes.