Eurobest Young Creatives Competition
An exciting online challenge for under 30s
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Whether you have a specific query or would like expert advice, we're here to help.
If you're unsure which category to enter your work, having trouble meeting the deadlines, or anything else, we can help.
Simply drop us a line via awards@eurobest.com or give us a call on +44 (0) 20 3033 4000.
QA TEST ACCORDION
The same entry can be submitted only once in this section
A01 Consumer Goods.
All fast moving & durable consumer goods, including food and drinks, toiletries, cleaning products, other household goods, other FMCG, clothing and accessories, furniture, consumer electronics and cars and automotive products & services.
* All fast food entries should go in A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains.
A02 Healthcare.
Pharma, OTC drugs, wellness.
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains.
All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms. All shops, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.
A04 Media / Entertainment.
Music, film, television, publications & media, books, news, digital platforms, other media.
A05 Consumer Services / Business to Business.
Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate comms.
A06 Not-for-profit / Charity / Government.
Government, public information, other not-for-profit, military, charities, non-profit.
* All CSR work should be entered in the relevant sector and/or D07. Corporate Purpose & Social Responsibility category in section D Culture & Context.
B01 Use of Music.
Including, but not limited to, original composition, licensed recordings or adapted / altered versions of an existing recording.
B02 Sound Design.
The process of specifying, acquiring, manipulating or generating audio elements. Including, but not limited to, sound effects, location recordings, 'atmos', etc.
B03 Script.
Scripts that bring to life a brand idea or message into an audio context.
* Scripts should be specific to the audio medium. Scripts for film work will not be accepted here unless it ran as a standalone audio content.
B04 Casting & Performance.
The overall delivery of the script through performance. Including, but not limited to, tone and pacing, use of accents or impersonation etc.
Innovative use of radio / audio to communicate a brand’s message. Work that enhances and reinvigorates the consumers’ experience by allowing them to engage with and respond to the radio/audio content.
C01 Use of Radio & Audio as a Medium.
The innovative or creative use of radio or audio as a medium, with evidence of how it was used in a creative and innovative way to communicate the brand’s message.
* If you are submitting a series please upload all executions in a single mp3 file with a gap denoting the start of the next execution.
C02 Use of Audio Technology.
Forward thinking ideas which directly enhance the experience of the listener. Including, but not limited to, use of apps or mobile, voice technology, web technology, software development and technology that demonstrates a development in the production process and distribution of audio.
* If you are submitting a series please upload all executions in a single mp3 file with a gap denoting the start of the next execution.
C03 Voice-Activation.
The creative application and use of voice platforms and voice activated technologies. Work that uses interactive, immersive storytelling, and audio to drive engagement and enhance the experience of the listener.
C04 Branded Content / Podcasts.
Paid-for, sponsored or brand funded content / programming on all audio platforms including radio stations, streaming platforms, podcasts or programme sponsorship. Content that exemplifies the brand message / ethos and enhances the experience of the listener.
* Please supply a sample mp3 file of up to 10 minutes
C05 Audio Led Creativity.
The innovative integration of multiple audio driven elements or channels that complement and build on each other to communicate the brand’s message and/or change consumer awareness and attitudes.
C06 Native Advertising.
The contextually relevant creation and placement of sponsored messaging within appropriate programming.
* If you are submitting a series please upload all executions in a single mp3 file with a gap denoting the start of the next execution.
Work that is brought to life through cultural insights and regional context.
If you are submitting more than one execution please upload all executions in a single mp3 with a gap to denote each new execution.
D01 Local Brand.
Work for brands which are only distributed in a single locality or market that resonated with a specific target audience.
D02 Challenger Brand.
Brands which have creatively adapted their approach in response to competitor pressure by challenging the status quo to create game-changing work that uses progressive thinking and innovative creativity.
D03 Single-market Campaign.
Work that only aired or ran in a single country / region / market. Entries should describe how the work was designed for the specific target market.
D04 Social Behaviour.
Work inspired by a specific audience / community, hinging on identifiable social behaviour.
D05 Cultural Insight.
Work inspired by a specific cultural insight stemming from the ideas, customs, values and lifestyles found within a specific region or locality.
D06 Breakthrough on a Budget.
Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.
D07 Corporate Purpose & Social Responsibility.
Purpose driven work / brand activism which address social, ethical and environmental issues. Entries should demonstrate how the brand’s purpose has created value and impacted communities by connecting customers to culture.
D08 Market Disruption.
Brands that have creatively adapted their strategy in response to local / regional / global issues, embracing new ways of delivering their brand while showing consideration for the consumer.
Carousel of Quotes
"A simple idea conveyed brilliantly and beautifully can transcend all logic and win over everyone who encounters it."
Kervins Chauvet
Creative Director
Wieden+Kennedy | Amsterdam
"Share what feels scary to share. Take chances. Be brave. Be vulnerable."
Kervins Chauvet
Senior Creative
Wieden+Kennedy
"There’s a million ways to solve a problem, but the simple and beautiful ones are the hardest to come by."
Alexander Kalchev
Chief Creative Officer
President Direct Outdoor
"Give it time and play the game for the long-haul. "
Juliane Ellrich
Partner and Executive Producer, Zauberberg Productions
President Film Craft
"I want to know what got you there because I think the journey is the story. For me that's the secret sauce."
Tamara Greene
Managing Director, Global Brands, Havas Creative Network
Brand Experience & Activation and Creative Commerce Jury President Eurobest 2023
"Jurors will look to those who dare to amplify their ingenious ideas through bold channels, setting new standards for effective communication across Europe."
Kristian Koch Jensen
Managing Director
Dentsu, Denmark
Carousel of Feature Panels
Read the Guide to the Eurobest Awards
To win a Eurobest Award is to inspire confidence in your clients, to attract exciting new briefs and to build your profile across the continent. This guide will explain, step-by-step how to make the most out of the entry process, to give you the best chance for success.
Introducing the Creative B2B Eurobest Award
The Creative B2B Eurobest Awards celebrate game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behalf of businesses.
Work entered into this Award will need to demonstrate a blend of short-term tactics and long-term brand-building strategies that connect with customers, improve brand health and ultimately drive growth.
Breaking new ground
We evolve with the industry to set the pace. Have a look at what's new for this year's Awards so you can get ahead.
Discover the 2024 Eurobest Awards
This year, 24 specialist Awards will champion and honour the work that's groundbreaking, bold and the exemplification of European creativity – all while setting the bar for the rest of the industry.
From Audio & Radio to Social & Influencer, plus (new for 2024) Creative B2B, explore this year's Awards to see what's in store – and how your work could be part of it.
Making the cultural context question compulsory
Last year, we introduced a question about cultural context to help Jurors better understand the nuances of your work. The Jury found it so valuable that this year, we’re making it a compulsory element on every entry. Use this question to really explain why your work is relevant for this brand, in this market, at this moment in time.
The Work
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Carousel of Cards
29.08.24
Eurobest announces 2024 Jury President line-up
Sarah Higgins is confirmed as the inaugural Creative B2B Jury President
15.08.24
Submissions for the 37th Eurobest Awards open
The new Creative B2B Award and a refresh to the Awards are announced.
Rules & Eligibility
Is your work eligible to enter into Eurobest 2024?
Entry Kit 2 - The Rules
A detailed breakdown of the rules and eligibility, terms and conditions and Special Awards.
Entry Kit 1 - Getting Ready to Enter
A breakdown of each category across all 24 Awards and the material requirements you’ll need to complete your entry
Award dates & fees
How much does it cost to enter and when do submissions close?
How judging works
What stages does your work go through and when will you know if you’ve been shortlisted?
Award FAQs
How do you know where to enter? What are the payment options?