The Audio & Radio Eurobest Award celebrates creativity that is wired for sound - work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling across the airwaves and digital streams.

The main criteria considered during judging will be the idea, the execution and the impact.

There is no overall limit to how many times the same piece of work can be entered into Audio & Radio as long as the categories chosen are relevant. However, the same piece of work may only be entered once in ‘D. Audio & Radio: Sectors’.

In sections B and D each execution constitutes one entry and all executions must have run within the eligibility period.

In sections A and C multiple executions may be entered as one entry. However all audio & radio executions must have run within the eligibility period.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Brand Experience & Activation Eurobest Award celebrates creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement. 

The Work should demonstrate how the customer journey, experience of the brand and optimisation of every touchpoint led to increased brand affinity and commercial success.

A number of criteria will be considered during judging and weighted as follows: 20% idea; 20% strategy; 30% execution; 30% results. 

The same piece of work can be entered up to three times in Brand Experience & Activation. However, the same piece of work may only be entered once in ‘A. Brand Experience & Activation: Sectors’.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Creative B2B Eurobest Award celebrates a business product, proposition, service, solution or experience whose primary buyer is a business decision-maker or group of decision-makers/buyers who make purchases/transactions on behalf of another businesses.
The work should demonstrate a blend of short-term tactics and long-term brand-building strategies that connect with customers, improve brand health and ultimately drive growth.

A number of criteria will be considered during judging, weighted as follows: 20% creative idea; 30% strategy; 20% execution; 30% results.

There is no overall limit to how many times the same piece of work can be entered into Creative B2B Eurobest Award as long as the categories chosen are relevant.

For ‘A06. Long-term Brand Building’, the eligibility dates are 13 August 2022 – 16 October 2025.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Creative Business Transformation Eurobest Award celebrates the creativity that drives businesses forward – creative transformation that changes thinking, buying and behaviour.

The work should demonstrate how creative change has been achieved across core business functions and has delivered a positive impact and growth for business, staff or stakeholders. This could include, but not be limited to, the reinvention of operations and stakeholder experiences, the innovative use of technology and business design and the creation of new products and services in order to generate transformative change.

A number of criteria will be considered during judging, weighted as follows: 30% strategy & process; 35% experience & implementation; 35% business results & impact.

The same piece of work can be entered up to three times in Creative Business Transformation, except in ‘F01. Long-Term Brand Platform’.

For Creative Business Transformation Eurobest, the eligibility dates are 13 August 2022 - 16 October 2025, where the transformation being judged was first implemented within the eligibility period. For 'E01. End-to-End Transformation', the eligibility dates are 13 August 2020 - 16 October 2025. 

For 'F01. Long-Term Brand Platform', the work should demonstrate an overarching strategic framework that underpins a minimum of three distinct campaigns over a period of at least three years, all unified by a consistent brand message. Work may only be submitted once into this category and cannot be entered into any other category within Creative Business Transformation.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Creative Commerce Eurobest Award celebrates the innovative and creative approach to online and offline commerce, payment solutions and transactional journeys.

The work should demonstrate how innovation and optimisation at any point of the end-to-end customer journey led to increased consumer engagement and commercial success.

A number of criteria will be considered during judging, weighted as follows: 30% idea; 20% strategy; 20% execution; 30% results.

The same piece of work can be entered up to three times in Creative Commerce. However, the same piece of work may only be entered once in ‘A. Creative Commerce: Sectors’. 

Subtitles are highly recommended on all case films, films, demo films and original content.

The Creative Data Eurobest Award celebrates the interplay of ideas and information. 

The work should demonstrate how it was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea, and the results/impact must be clear and robust.

A number of criteria will be considered during judging, weighted as follows: 20% creative idea/data solution; 30% data driven strategy; 30% use of data; 20% data driven results.

There's no overall limit to how many times the same piece of work can be entered into Creative Data as long as the categories chosen are relevant.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Creative Effectiveness Eurobest Award celebrates the measurable impact of creative work.

The work should demonstrate how an effective strategy rooted in creativity has met its chosen business objectives, generated positive customer outcomes and driven sustainable business impact over time.

A number of criteria will be considered during judging, weighted as follows: 25% idea; 25% strategy; 50% impact and results.

The same piece of work can be entered up to three times in Creative Effectiveness. However, the same piece of work may only be entered once in ‘A. Creative Effectiveness: Sectors’ and 'D01. Long-Term Brand Platform'.

To be eligible your work must have won or been shortlisted at Eurobest in 2022, 2023 or 2024.

For 'D01. Long-Term Brand Platform', work may only be submitted once into this category and cannot be entered into any other category within Creative Effectiveness. The work should demonstrate an overarching strategic framework that underpins a minimum of three distinct campaigns over a period of at least three years, all unified by a consistent brand message. All submitted work must have previously won or been shortlisted at Eurobest, with at least one piece of work having won or been shortlisted specifically in 2022, 2023, or 2024.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Creative Strategy Eurobest Award celebrates the idea behind the idea – how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

The work should demonstrate exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem solving that led to a compelling creative strategy.

A number of criteria will be considered during judging, weighted as follows: 30% interpretation of business/brand challenge; 30% insight/breakthrough thinking; 20% creative idea; 20% outcome/results.

The same piece of work can be entered up to three times in Creative Strategy, except in ‘E.01 Long-Term Brand Platform’. 

For Creative Strategy Eurobest, the eligibility dates are 13 August 2022 - 16 October 2025, where the strategy being judged was first implemented within the eligibility period. For 'B04 Long-term Strategy', the eligibility dates are 13 August 2020 - 16 October 2025. 

For 'E01. Long-Term Brand Platform', the work should demonstrate an overarching strategic framework that underpins a minimum of three distinct campaigns over a period of at least three years, all unified by a consistent brand message. Work may only be submitted once into this category and cannot be entered into any other category within Creative Strategy.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Design Eurobest Award celebrates visual craftsmanship. 

The work should demonstrate creative approaches that use visual and strategic design to build strong brand connections, engage audiences, and leave lasting impressions through cohesive, impactful communication.

A number of criteria will be considered during judging, weighted as follows: 40% idea; 40% execution; 20% results.

There is no overall limit to how many times the same piece of work can be entered into Design as long as the categories chosen are relevant.

All work entered into category 'A04. Product Design' must be available for purchase in order to be eligible.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Digital Craft Eurobest Award celebrates technological artistry. 

The work should demonstrate exceptional form and function in a digital context. It should have a flawless design and masterful execution and offer an outstanding user experience created for all digital environments that moves a brand forward.

The main criteria considered during judging will be the execution and experience.

There is no overall limit to how many times the same piece of work can be entered into Digital Craft.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Direct Eurobest Award celebrates targeted and response-driven creativity.

The work should demonstrate how insights and/or data were used as part of the strategy to engage specific target audience groups and develop customer relationships, inspiring action and producing measurable results.

A number of criteria will be considered during judging, weighted as follows: 30% idea; 20% strategy; 20% execution; 30% impact and results.

The same piece of work can be entered up to three times in Direct. However, the same piece of work may only be entered once in ‘A. Direct: Sectors’.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Entertainment Eurobest Award celebrates creativity that turns branded content into culture.

The work should demonstrate ideas that are unskippable. It should captivate in order to cut through, communicating a brand message or connecting with consumers in a new way.

A number of criteria will be considered during judging, weighted as follows: 30% creative idea; 20% strategy & insight; 30% craft & execution; 20% results.

Brands refers to talent, artists, creators, influencers, streamers, athletes, teams, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the entertainment industry.

There is no overall limit to how many times the same piece of work can be entered into Entertainment as long as the categories chosen are relevant.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Film Eurobest Award celebrates the creativity of the moving image.

The work should demonstrate brilliant brand storytelling intended for a screen; filmed content created for TV, cinema, online and out-of-home experiences.

The main criteria considered during judging will be the idea, the execution and the impact.

There is no overall limit to how many times the same piece of work can be entered into Film as long as the categories chosen are relevant. However, the same piece of work may only be entered once into section ‘A. TV/Cinema Film: Sectors’ and once into section 'B. Online Film: Sectors'. 
 
In sections A, B, C and D each execution constitutes one entry. In Sections E and F multiple executions may be entered as one entry. However all Film executions must have run within the eligibility period.

Multiple microfilm executions can be entered as one entry up to a maximum 3 minutes. Each microfilm should be a maximum of 15 seconds in length and all entries must have run within the eligibility period.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Film Craft Eurobest Award celebrates on-screen artistry.

The work should demonstrate exceptional filmmaking. It should showcase technical skill and prowess in production/post-production, elevating an idea or dramatically enhancing its execution.

The main criterion considered during judging will be the execution.

Each execution constitutes one entry.

There is no overall limit to how many times the same piece of work can be entered into Film Craft.

Multiple microfilm executions can be entered as one entry up to a maximum 3 minutes. Each microfilm should be a maximum of 15 seconds in length and all entries must have run within the eligibility period.

Subtitles are highly recommended on all case films, films, demo films and original content.

Glass: The Award for Change recognises creative work that addresses inequality and prejudice by consciously representing and empowering marginalised communities. This can include, but not be limited to, disabled people, Black and Indigenous people, refugees, asylum seekers, displaced individuals, minority religious groups, marginalised ethnic groups, LGBTQ+ communities, underserved socioeconomic groups and people of all ages, especially those underrepresented or stigmatised in society.

Celebrating brands that use creative excellence to drive cultural shifts, create systemic change, and set new standards for positive impact for the communities it serves.

A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results.

The same piece of work may only be entered in either section A or B. Work can be entered up to two times in section ‘A. Glass'. Work entered in ‘B. Long-Term Brand Platform’ may not be entered into any other category within this Award.

For 'B01. Long-Term Brand Platform', the work should demonstrate an overarching strategic framework that underpins a minimum of three distinct campaigns over a period of at least three years, all unified by a consistent brand message.

The work entered into Glass can be for any commercial or non-commercial client, regardless of the product or service or the medium of communication.

Shortlisted entrants will be required to present their work to the jury online.

All case films, films, demo films and original content must be subtitled in English.

All entry fees for Glass are donated to related charities that will be announced after the festival has taken place.

The Healthcare Eurobest Award celebrates creativity found in consumer healthcare as well as the more regulated pharmaceutical industry.

Consumer Healthcare entries should demonstrate an inspired approach to exceptionally engaging work which publicly educates, promotes non-prescription products, allows self-diagnosis or facilitates pro-active personal care.

Pharma entries should demonstrate ideas that inform and engage health practitioners, patients and targeted consumers; work that brings science and innovation to life, facilitating diagnosis, prescription, disease mitigation or illness management.

Criteria considered during judging will be medium dependent. 

There is no overall limit to how many times the same piece of work may be entered into Healthcare as long as the categories and mediums chosen are relevant. However, the same piece of work may only be entered in either Section A, B, C & D or Section E.

All entrants must provide regulatory requirements specific to your region regarding submissions into Section E. Pharma: Promotion, Awareness & Engagement.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Industry Craft Eurobest Award celebrates the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life. 

The work should demonstrate the highest levels of expertise and vision in the application of creative techniques.

The main criterion considered during judging will be the execution. Digital only work should be entered into digital craft and will not be eligible here. 

Single executions of Packaging, Print & Publishing and Outdoor should only be entered into the relevant category. However if they form part of a wider campaign, they will be accepted into Brand & Communications Design.

For Standard Print and Outdoor entries, each execution constitutes one entry.

For Packaging and Brand & Communications Design entries, whole campaigns should be entered as one entry.

There is no overall limit to how many times the same piece of work can be entered into Industry Craft.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Innovation Eurobest Award celebrates ground-breaking innovation, technology and problem solving ideas that turn imagination into impactful reality.

The same piece of work may only be entered in either section A or B. Work can be entered up to two times in section ‘B. Innovation'. However, the same piece of work may only be entered once in ‘A. Early Stage Technology’.

Work entered into 'A01. Early Stage Technology' may be at prototype/pre-production stage. However pre-development ideas/concepts are not eligible. Entrants in all categories must be in a position to fully demonstrate any technology entered. Concepts alone will not be permitted.

Shortlisted entrants will be required to present their work to the jury online.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Eurobest Integrated Award celebrates work that uses multiple media platforms.

The work should demonstrate the integration of chosen elements or channels throughout the campaign, and how the different media complemented and built on each other to drive tangible business results, cultural change and how it was integral in the achievement of brand purpose.

The same piece of work can only be entered once in Integrated.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Media Eurobest Award celebrates the context of creativity.

The work should demonstrate an inspiring and innovative implementation of media ideas. It should be enhanced and amplified by a game-changing channel strategy that takes consumers on new journeys and unlocks new experiences.

A number of criteria will be considered during judging, weighted as follows: 30% insight and idea; 30% media strategy and targeting; 20% media execution; 20% impact and results.

The same piece of work can be entered up to three times in Media, not including section 'E: Excellence in Media Craft'. However, the same piece of work may only be entered once in ‘A. Media: Sectors’.

The work in section 'E: Excellence in Media Craft' can only be submitted and paid for by independent media agencies or companies owned by a media network or independent media network. The same piece of work can be entered only once in each category within this section.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Outdoor Eurobest Award celebrates creativity experienced out of home.

The work should demonstrate ideas that engage in the field. It should leverage public spaces to communicate a message or immerse consumers in a brand experience.

The main criteria considered during judging will be the idea, the execution and the impact.

There is no overall limit to how many times the same piece of work can be entered into Outdoor as long as the categories chosen are relevant. However, the same piece of work may only be entered once in ‘A. Billboards: Sectors’ and/or ‘B. Posters: Sectors’.

In sections A and B each execution constitutes one entry and all executions must have run within the eligibility period.

In Sections C, D and E multiple executions may be entered as one entry however all Outdoor executions must have run within the eligibility period.

Subtitles are highly recommended on all case films, films, demo films and original content.

The PR Eurobest Award celebrates the craft of strategic and creative communication.

The work should demonstrate how original thinking, transformative insight and a strategy rooted in earned media have influenced opinion and driven progress and change in business, society or culture. The work should have storytelling at its core and establish, protect and enhance the reputation and business of an organisation or brand.

A number of criteria will be considered during judging, weighted as follows: 20% idea; 30% PR strategy; 20% PR execution; 30% impact and results.

The same piece of work can be entered up to three times in PR. However, the same piece of work may only be entered once in ‘A. PR: Sectors’.

The work in section 'E: Excellence in PR Craft' can only be submitted and paid for by independent PR agencies or companies owned by a PR network or independent PR network. The same piece of work can be entered only once in each category within this section. 

Subtitles are highly recommended on all case films, films, demo films and original content.

The Print & Publishing Eurobest Award celebrates creativity in circulation.

The work should demonstrate ideas that leap off the page. It should show ingenuity and outstanding craftsmanship in published media including books, magazines, covers and digital publications for public distribution.

The main criteria considered during judging will be the idea, the execution and the impact.

There is no overall limit to how many times the same piece of work can be entered into Print & Publishing as long as the categories chosen are relevant. However, the same piece of work may only be entered once in ‘A. Print: Sectors’.

In section A, each execution constitutes one entry and all executions must have run within the eligibility period.
In sections B, C and D multiple executions may be entered as one entry however all Print & Publishing executions must have run within the eligibility period.

Subtitles are highly recommended on all case films, films, demo films and original content.

The Social & Creator Eurobest Award celebrates creative social thinking and strategic influencer marketing solutions.

The work should demonstrate how levels of engagement, social reach and the creative use of social media, brand ambassadors, creators, celebrities and influencers led to commercial success.

A number of criteria will be considered during judging, weighted as follows: 30% idea; 20% strategy; 20% execution; 30% results.

There is no overall limit to how many times the same piece of work can be entered into Social & Creator as long as the categories chosen are relevant. However, the same piece of work may only be entered once in ‘A. Social & Creator: Sectors’.

Subtitles are highly recommended on all case films, films, demo films and original content.

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The Eurobest Awards set the benchmark for European creativity in advertising and marketing communications across 24 Eurobest Awards, from Audio & Radio to Social & Influencer.

Explore the Awards

Eurobest Awards

Audio & Radio

Brand Experience & Activation

Creative B2B

Creative Business Transformation

Creative Commerce

Creative Data

Creative Effectiveness

Creative Strategy

Design

Digital Craft

Direct

Entertainment

Film

Film Craft

Glass: The Award For Change

Healthcare

Industry Craft

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