awards / PR


The PR Eurobest Award celebrates the craft of strategic and creative communication.

The work should demonstrate how original thinking, transformative insight and a strategy rooted in earned media has influenced opinion and driven business, societal, and/or cultural change. Work with storytelling at its core, which established, protected and enhanced the reputation and business of an organisation or brand.


A number of criteria will be considered during judging and weighted as follows: 20% idea; 30% strategy; 20% execution; 30% impact and results.

The same piece of work can be entered up to three times in PR. However, the same piece of work may only be entered once in ‘A. PR: Sectors’.

Looking for inspiration?

Hear from the 2022 PR Jury President on why last year's Grand Prix winner was chosen.


Polycam X UNESCO X Blue Shield
Virtue Worldwide, New York, USA
PR Grand Prix
Eurobest 2022

2023 Jury President

Rebecca Grant

Rebecca Grant

UK CEO & Global Chief Brand Officer



Other Awards

Brand Experience & Activation