The Entertainment Eurobest Award celebrates creativity that turns content into culture. Entries should demonstrate ideas that are unskippable; work which captivates in order to cut-through, communicate a brand message or connected with consumers in a new way.
Criteria considered during judging will predominantly be the idea, brand integration and the execution.
There is no overall limit to how many times the same piece of work can be entered into Entertainment as long as the categories chosen are relevant.
A01 Fiction & Non-Fiction Films up to 5 minutes.
Branded fiction or non-fiction film, series or documentary / reality film created for cinema, TV, online or video on demand platforms.
* If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode.
Traditional film advertising should be entered into the Film Eurobest Award.
A02 Fiction & Non-Fiction Films: 5-30 minutes.
Branded fiction or non-fiction film, series or documentary / reality film created for cinema, TV, online or video on demand platforms.
* If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode.
Traditional film advertising should be entered into the Film Eurobest Award.
A03 Fiction & Non-Fiction Films Over 30 minutes.
Branded fiction or non-fiction film, series or documentary / reality film created for cinema, TV, online or video on demand platforms.
* If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode.
Traditional film advertising should be entered into the Film Eurobest Award.
A04 New Realities: Film or Series.
Fiction films, documentaries or series created for emerging platforms including, but not limited to, VR and AR.
A05 Live Broadcast / Live Streaming.
Cinema, TV or online live content, including live coverage of events and use of live streaming platforms.
* Please supply a sample film file of up to 30 minutes.
A06 Audio Content.
Content created for radio, podcasts or other audio platforms.
A07 Brand Integration & Sponsorships / Partnerships for Branded Content.
Integration of brands into existing content such as films, series and TV or radio shows as well as strategic and creative partnership / sponsorships for branded content.
A08 Audience Engagement or Distribution Strategy for Branded Content.
Exceptional audience engagement and distribution strategies that creatively and effectively further the content's reach.
A09 Promotional Content for Publishers and Networks.
Original content / programming created to promote a media company, network, broadcaster or publisher. Focus on how the work influenced audience perception, drove engagement, and communicated or evolved the identity of the publisher.
Work that features or is developed in collaboration with talent, leveraging their influence to amplify a brand's message.
B01 Talent: Film, Series & Audio.
Branded fiction films, documentaries, series or audio content that feature a talent to amplify a brand's message and increase engagement with an audience.
* If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode.
B02 Talent: Live Experience.
Live entertainment, including concerts, stunts and festivals that feature a talent to amplify a brand's message and increase engagement with an audience.
B03 Talent: Digital & Social.
Digital and social media initiatives, which feature a talent to amplify a brand's message and increase engagement with an audience.
B04 Partnerships in Talent.
Strategic, effective and mutually beneficial partnerships between a brand and a talent.
Games and gaming initiatives that communicate a brand, product or artist through the creative production, promotion and distribution of content with gaming at the core.
C01 Digital & Mobile Games.
Console, online and mobile games specifically created for a brand, including emerging tech for games.
C02 Brand Integration for Games.
The strategic and creative integration of a brand into a game or gaming platform including in-game marketing, promotional content or live experience for games.
Creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands.
D01 Sports: Film, Series & Audio.
Films, documentaries, series, live streams or audio content with sports at their core that aim to amplify a brand's message and increase engagement with an audience.
* If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode.
Traditional film advertising should be entered into the Film Eurobest Award.
D02 Sports: Live Experience.
Brand or sponsor integration into live sport or eSport events, shows, stunts and installations that enables a brand to provide message amplification and engage with an audience.
D03 Sports: Digital, Social & Emerging Tech.
Digital, mobile and social media initiatives with sports at their core. Sports entertainment designed for VR, AR or other emerging technologies or platforms.
D04 Brand Integration & Sponsorship / Partnership.
Integration of a brand into existing sports entertainment, such as sports events or sports TV shows and content.
D05 Audience Targeting or Distribution Strategy.
Sports work elevated through the use of targeting methods, including insights through data, grassroots initiatives and distribution strategies to engage or develop a meaningful relationship with a specific audience or community.
D06 Sports for Good.
The use of sports in collaboration with a brand, athlete, team, or sports organisation for a social purpose, including grassroots initiatives.
Original production, promotion or distribution of music for brands. Work where a recording artist or platform is creatively leveraged to communicate with consumers.
E01 Music Video.
Entries should demonstrate exceptional examples of original music videos and interactive music videos.
E02 Brand or Product Integration into Music Content.
Relevant and symbiotic brand integration into music videos or other music content.
E03 Co-creation & User Generated Content.
Social based activity designed to encourage fans to contribute or collaborate with an artist’s or brand initiative. Engagement may be intended, for example, to drive long term value through collaborative interaction.
E04 Music Live Experience.
The design and production of experiences with music at its core, including but not limited to, concerts, stunts, installations and activations.
E05 Fan Engagement / Community Building.
Strategic initiatives designed to engage, build and/or maintain an artist’s fanbase / community that may result in an enhanced brand affinity. Community activity (passive fans vs active fans), engagement levels and the appropriateness of targeted conversation / communication directed at active / non-active users will all be considered.
E06 Innovative use of Music Technology.
Creative use of music platforms and technology to enrich a brand’s content and its product or service. This may include, but is not limited to, creation or use of music streaming platforms, video hosting services, playlist strategies, apps, devices and new technology in the promotion of a brand or an artist.
E07 Use of Original / Licensed / Adapted Composition.
Collaboration between a brand and music artists to co-create, license or adapt music compositions to further a brand’s reach, increase awareness and drive business.
E08 Strategic Partnership.
Exceptional collaboration between a brand or charity / non-profit organisation and music artists that mutually benefit everyone involved, producing exclusive content to increase a brand's reach or awareness of a cause.