Work created to drive choice for a specific branded product that does not require prescription but provides either a meaningful health benefit or supports personal wellbeing.A01 OTC Oral Medicines.
Non-prescription drugs, OTC medicines & tablets, digestive health.
A02 OTC Applications.
Insect repellents, skin remedies (non-cosmetic), corn treatments, wart & verruca treatments, athlete's foot treatments, eye drops, ear drops, heat creams, nail treatments, foot treatments, hand sanitizer, toothpaste, mouthwash, medicated shampoo, hair loss products.
A03 OTC Products / Devices.
Condoms, contact lenses, prescription glasses, dental floss, adhesive plasters, heat pads, first aid kit items, orthotics, back supports, incontinence products, hearing aids, pregnancy tests, fertility testing kits / products, TENS machines, thermometers, drug free pain relief, other health and wellness products.
Vitamins, minerals, herbal remedies, supplements, functional food, micronutrients, omega 3s, antioxidants, probiotics, effervescent vitamin drinks.
A05 Health & Wellness Tech.
Digital products, apps, wearables and gadgets that aid a healthy lifestyle, including but not limited to fitness, diet, stress and sleep.