awards / Brand Experience & Activation

Brand Experience & Activation

The Brand Experience & Activation Eurobest Award celebrates creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement.

The work should demonstrate how the customer journey, experience of the brand and optimisation of every touch point led to increased brand affinity and commercial success.


A number of criteria will be considered during judging and weighted as follows: 20% Idea; 20% strategy; 30% execution; 30% results.

The same piece of work can be entered up to three times in Brand Experience & Activation. However, the same piece of work may only be entered once in ‘A. Brand Experience & Activation: Sectors’.

Looking for inspiration?

Hear from the 2022 Brand Experience & Activation Jury President on why last year's Grand Prix winner was chosen.


Hack Market
Back Market
Marcel, Paris, France
Brand Experience & Activation Grand Prix
Eurobest 2022

2023 Jury President

Tamara Greene

Tamara Greene

Managing Director, Global Brands

Havas Creative Network


Other Awards

Creative Business Transformation