Re-design of internal operations to drive results, engage employees and build culture.
B01 Operational Transformation.
Wholesale, internal transformation that has created value through the scaled adoption of new or modified ways of working, such as operating models, processes or tools. Changes may involve staff, suppliers, distributors, consumers, regulators / governments.
B02 Brand Purpose & Impact.
Transformation of a brand’s ethical or socially-driven purpose that authentically connects with customers, culture and society. How purpose has been embedded across core business functions including, but not limited to, product development, customer experience, marketing, people management, supply chain etc.
B03 Company Culture.
Creative transformation of the internal culture of a business/brand, based around its human skills and capabilities. Initiatives that demonstrate a clear vision resulting in improved experience for employees that strengthen engagement and/or staff retention and positive outcomes for the business.
B04 New Relationship Models.
Reinvention of the way customers use existing products / services, through the creation of new routes to market and delivery methods, such as direct-to-customer models, subscriptions and service-based propositions, often that blend digital and physical behaviours to create long-term customer relationships.
B05 End-to-end Transformation.
Celebrating how a business successfully transforms inside and out – from internal operations, teams, training programs, policies; to the choice of suppliers and partners, and how all this impacts the products and services, communications and customer experience. The work should demonstrate tangible results within every stage or touchpoint of the transformation.
* There is an increased eligibility for this category of 5+ years.