awards / Direct


The Direct Eurobest Award celebrates targeted and response-driven creativity.

The work will need to demonstrate how insights and/or data were used as part of the strategy to engage specific target audience groups and develop customer relationships, inspiring action and producing measurable results.


A number of criteria will be considered during judging and weighted as follows: 30% idea; 20% strategy; 20% execution; 30% impact and results.

The same piece of work can be entered up to three times in Direct. However, the same piece of work may only be entered once in ‘A. Direct: Sectors’.

Looking for inspiration?

Hear from the 2022 Direct Jury President on why last year's Grand Prix winner was chosen.


Polycam X UNESCO X Blue Shield
Virtue Worldwide, New York, USA
Direct Grand Prix
Eurobest 2022

2023 Jury President

Alexander Kalchev

Alexander Kalchev

Chief Creative Officer



Other Awards

Brand Experience & Activation