CREATIVE EFFECTIVENESS
The Creative Effectiveness Eurobest Award celebrates the measurable impact of creative work.
The work should demonstrate how an effective strategy rooted in creativity has met its chosen business objectives, generated positive customer outcomes and driven sustainable business impact over time.
The work should demonstrate how an effective strategy rooted in creativity has met its chosen business objectives, generated positive customer outcomes and driven sustainable business impact over time.
Overview
A number of criteria will be considered during judging, weighted as follows: 25% idea; 25% strategy; 50% impact and results.
The same piece of work can be entered up to three times in Creative Effectiveness. However, the same piece of work may only be entered once in ‘A. Creative Effectiveness: Sectors’ and 'D01. Long-Term Brand Platform'.
To be eligible your work must have won or been shortlisted at Eurobest in 2022, 2023 or 2024.
For 'D01. Long-Term Brand Platform', work may only be submitted once into this category and cannot be entered into any other category within Creative Effectiveness. The work should demonstrate an overarching strategic framework that underpins a minimum of three distinct campaigns over a period of at least three years, all unified by a consistent brand message. All submitted work must have previously won or been shortlisted at Eurobest, with at least one piece of work having won or been shortlisted specifically in 2022, 2023, or 2024.
Subtitles are highly recommended on all case films, films, demo films and original content.
The same piece of work can be entered up to three times in Creative Effectiveness. However, the same piece of work may only be entered once in ‘A. Creative Effectiveness: Sectors’ and 'D01. Long-Term Brand Platform'.
To be eligible your work must have won or been shortlisted at Eurobest in 2022, 2023 or 2024.
For 'D01. Long-Term Brand Platform', work may only be submitted once into this category and cannot be entered into any other category within Creative Effectiveness. The work should demonstrate an overarching strategic framework that underpins a minimum of three distinct campaigns over a period of at least three years, all unified by a consistent brand message. All submitted work must have previously won or been shortlisted at Eurobest, with at least one piece of work having won or been shortlisted specifically in 2022, 2023, or 2024.
Subtitles are highly recommended on all case films, films, demo films and original content.
A. Creative Effectiveness: Sectors
B. Market
C. Brand Challenges & Opportunities
D. Long-Term Brand Platform
Looking for inspiration?
Hear from the 2023 Creative Effectiveness Jury President on why last year's Grand Prix winner was chosen.