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awards / Creative Effectiveness

Creative Effectiveness

The Creative Effectiveness Eurobest Award celebrates the measurable impact of creative work.

The work will need to demonstrate how an effective strategy rooted in creativity has met its chosen business objectives, how it generated positive customer outcomes and drove sustainable business impact over time.


A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results.

To be eligible your work must have won or been shortlisted at one of the previous three Eurobest festivals.

The same piece of work can be entered up to three times in Creative Effectiveness. However, the same piece of work may only be entered once in ‘A. Creative Effectiveness: Sectors’.

Looking for inspiration?

Hear from the 2023 Creative Effectiveness Jury President on why last year's Grand Prix winner was chosen.


2023 Jury President

Rankin Carroll

Rankin Carroll

Chief Brand Officer

Mars Wrigley


Other Awards

Brand Experience & Activation