Design
The Design Eurobest Award celebrates visual craftsmanship.
The work will need to demonstrate how design has been used to define a brand or communicate its key messages; work in which a unique visual identity leads to consumer recognition or understanding.
The work will need to demonstrate how design has been used to define a brand or communicate its key messages; work in which a unique visual identity leads to consumer recognition or understanding.
Overview
A number of criteria will be considered during judging and weighted as follows: 40% idea; 40% execution; 20% results.
There is no overall limit to how many times the same piece of work can be entered into Design as long as the categories chosen are relevant.
There is no overall limit to how many times the same piece of work can be entered into Design as long as the categories chosen are relevant.
A. Comprehensive Branding Programmes
Celebrating work across multiple brand touchpoints and media platforms. The work should demonstrate the brand experience across a variety of media including, but not limited to, packaging, print, brand collateral, digital content, environments and film content.
A01 Creation of a new Brand Identity.
Creation of a new brand or corporate identity for any product, service or organisation.
* Please provide at least 3 examples of the new branding in situ.
A02 Rebrand / Refresh of an existing Brand.
Rebrand / refresh of an existing brand identity for any product, service or organisation.
* Please provide examples of the previous branding for comparison.
A01 Creation of a new Brand Identity.
Creation of a new brand or corporate identity for any product, service or organisation.
* Please provide at least 3 examples of the new branding in situ.
A02 Rebrand / Refresh of an existing Brand.
Rebrand / refresh of an existing brand identity for any product, service or organisation.
* Please provide examples of the previous branding for comparison.
B. Communication Design
Please send physical samples for the jury to experience.
B01 Books.
Including, but not limited to, editorial and cover design for printed books. Please indicate in your submission whether you would like the cover or the whole book to be considered / judged.
* eBooks should be entered in C01. Digital & Interactive Design.
B02 Publications and Brand Collateral.
Including but not limited to magazines, newspapers, brochures, articles, press / media kits, games, branded stationery, etc.
* Online publications should be entered into C01. Digital & Interactive Design.
B03 Posters.
Poster design for the use of promotion and brand communication.
* Poster campaigns of 2+ should be combined into a single entry. Concepts conceived for another medium and applied to a poster format are not eligible in this category.
B04 Self-promotion.
Any type of media format designed by agencies to promote themselves.
B01 Books.
Including, but not limited to, editorial and cover design for printed books. Please indicate in your submission whether you would like the cover or the whole book to be considered / judged.
* eBooks should be entered in C01. Digital & Interactive Design.
B02 Publications and Brand Collateral.
Including but not limited to magazines, newspapers, brochures, articles, press / media kits, games, branded stationery, etc.
* Online publications should be entered into C01. Digital & Interactive Design.
B03 Posters.
Poster design for the use of promotion and brand communication.
* Poster campaigns of 2+ should be combined into a single entry. Concepts conceived for another medium and applied to a poster format are not eligible in this category.
B04 Self-promotion.
Any type of media format designed by agencies to promote themselves.
C. Digital & Interactive Design
C01 Digital & Interactive Design.
The execution of design to aid the function and use of the digital product. This may include, but is not limited to, websites, online publications, digital installations, apps, data visualisation, virtual worlds, etc. Does not include prototypes of early stage technology.
D. Brand Environment & Experience Design
Work focused on the personal experience of the brand story or message as told in space and in time, demonstrating why the target audience found the experience remarkable, meaningful and memorable.
Please supply 3-5 images in JPG format showing different views of the interior or exhibition, including a floor plan or layout if possible.
D01 Retail Environment & Experience Design.
The design and construction of a permanent or temporary retail space / installation, showcasing functionality, presentation of the brand values and ease of sale. Including, but not limited to, pop-up stores, seasonal displays, mobile demo units, department and specialist stores, banks, salons etc.
D02 Point of Sales, Consumer Touchpoints & In-store Collateral.
In-store communications in order to drive immediate sales including, but not limited to, posters, on-shelf communication, physical or digital POS, visual merchandising, product displays, retail fixtures, shopping bags, gift wrapping, catalogues and other post-purchase collateral.
* Entries should show the work within a sales environment.
D03 Event Storytelling.
Attendees' physical and emotional journey that enhances the key messaging of the event through narrative and storytelling. The elements of focus include the use of technology, interactivity and the multisensory experience.
D04 Spatial & Sculptural Exhibitions and Experiences.
Exhibitions / experiences that make use of community & public spaces. Including, but not limited to, how the space is curated, designed and built to enhance the experience of the attendee.
D05 Multi-Channel Experience.
Work designed for multiple online or offline channels which demonstrates a holistic user experience across multiple touchpoints.
D01 Retail Environment & Experience Design.
The design and construction of a permanent or temporary retail space / installation, showcasing functionality, presentation of the brand values and ease of sale. Including, but not limited to, pop-up stores, seasonal displays, mobile demo units, department and specialist stores, banks, salons etc.
D02 Point of Sales, Consumer Touchpoints & In-store Collateral.
In-store communications in order to drive immediate sales including, but not limited to, posters, on-shelf communication, physical or digital POS, visual merchandising, product displays, retail fixtures, shopping bags, gift wrapping, catalogues and other post-purchase collateral.
* Entries should show the work within a sales environment.
D03 Event Storytelling.
Attendees' physical and emotional journey that enhances the key messaging of the event through narrative and storytelling. The elements of focus include the use of technology, interactivity and the multisensory experience.
D04 Spatial & Sculptural Exhibitions and Experiences.
Exhibitions / experiences that make use of community & public spaces. Including, but not limited to, how the space is curated, designed and built to enhance the experience of the attendee.
D05 Multi-Channel Experience.
Work designed for multiple online or offline channels which demonstrates a holistic user experience across multiple touchpoints.
E. Packaging
Please supply a sample of the actual packaging piece or range.
E01 Food / Drink.
All food / drink packaging.
E02 Other FMCG.
Cleaning products, household goods and all other FMCG.
E03 Beauty / Healthcare.
Beauty products and cosmetics, pharma, OTC drugs and wellness.
E04 Consumer Durables.
Consumer technology, homeware, furniture, lighting, toys, fashion, home appliances, other durables.
E01 Food / Drink.
All food / drink packaging.
E02 Other FMCG.
Cleaning products, household goods and all other FMCG.
E03 Beauty / Healthcare.
Beauty products and cosmetics, pharma, OTC drugs and wellness.
E04 Consumer Durables.
Consumer technology, homeware, furniture, lighting, toys, fashion, home appliances, other durables.
F. Products
Design that increases brand value through functional and aesthetic resolution demonstrating brand qualities / product identity through form, function, usability, aesthetics, problem solving, production, research and manufacturability.
F01 Consumer Products.
Consumer technology, homeware, furniture, lighting, toys, fashion, home appliances, other durables.
* Products must have been available for purchase within the festival’s eligibility dates. Please send physical samples for the jury to experience.
F02 Environmental / Social Impact.
The use of product design to positively impact society. This may include but is not limited to, education, health, medical, global social challenges etc.
* Products must have been available for purchase within the festival’s eligibility dates. Please send physical samples for the jury to experience.
F03 Innovative solutions.
The use of new technologies, depth of development, techniques, methods and materials to create a truly innovative product with design solutions that enhance the quality of life through their functionality, problem solving, ease of use, ergonomics and product compliance with appropriate standards.
* Products must have been available for purchase within the festival’s eligibility dates. Please send physical samples for the jury to experience.
F01 Consumer Products.
Consumer technology, homeware, furniture, lighting, toys, fashion, home appliances, other durables.
* Products must have been available for purchase within the festival’s eligibility dates. Please send physical samples for the jury to experience.
F02 Environmental / Social Impact.
The use of product design to positively impact society. This may include but is not limited to, education, health, medical, global social challenges etc.
* Products must have been available for purchase within the festival’s eligibility dates. Please send physical samples for the jury to experience.
F03 Innovative solutions.
The use of new technologies, depth of development, techniques, methods and materials to create a truly innovative product with design solutions that enhance the quality of life through their functionality, problem solving, ease of use, ergonomics and product compliance with appropriate standards.
* Products must have been available for purchase within the festival’s eligibility dates. Please send physical samples for the jury to experience.
Looking for inspiration?
Hear from the 2022 Design Jury President on why last year's Grand Prix winner was chosen.
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PORTUGUESE (RE)CONSTITUTION
Penguin Random House
FCB, Lisbon, Portugal
Design Grand Prix, Eurobest 2022