The value of the applied technology as a platform for creative digital content and how it is executed to enhance the user experience.
D01 Metaverse, New Realities & Emerging Tech.
The creative application of immersive experiences which creatively push the boundaries of technology within digital craft. Including but not limited to AR, VR, AI, wearable tech and mobile devices, voice technology, video mapping, blockchain technology, gamification, virtual worlds, metaverse and all other emerging platforms. Does not include prototypes of early stage technology.
* Please provide a demo film of the customer experience for the jury.
D02 Innovative Use of Technology.
Existing or new technology used to enhance the user experience and/or brand communication. Including, but not limited to, smart automation, AI applications, chatbots, avatars, virtual influencers, utility apps, on-demand services, content crowdsourcing / distribution, cloud services and marketplaces. Does not include prototypes of early stage technology.
D03 Technological Achievement in Digital Craft.
Digital work that balances aesthetic craft with technical understanding / advancement in digital communications / experiences.