awards / Creative Strategy

Creative Strategy

The Creative Strategy Eurobest Award celebrates the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

The work will need to demonstrate exceptional interpretation of the business / brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.

Overview

A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business / brand challenge, 30% insight / breakthrough thinking, 20% creative idea, 20% outcome / results.

The same piece of work can be entered up to three times in Creative Strategy.

For Creative Strategy Eurobest Award the eligibility dates are 16th August 2020 - 19th October 2023.

Looking for inspiration?

Hear from the 2022 Creative Strategy Jury President on why last year's Grand Prix winner was chosen.

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REDUCE THE RIDE
D'Ieteren
Happiness, an FCB Alliance, Brussels, Belgium
Creative Strategy Grand Prix
Eurobest 2022

2023 Jury President

Rankin Carroll

Chief Brand Officer

Mars Wrigley

Other Awards

Brand Experience & Activation