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awards / Creative Strategy

Creative Strategy

The Creative Strategy Eurobest Award celebrates the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

The work will need to demonstrate exceptional interpretation of the business / brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.


A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business / brand challenge, 30% insight / breakthrough thinking, 20% creative idea, 20% outcome / results.

The same piece of work can be entered up to three times in Creative Strategy.

For Creative Strategy Eurobest Award the eligibility dates are 16th August 2020 - 19th October 2023.

Looking for inspiration?

Hear from the 2022 Creative Strategy Jury President on why last year's Grand Prix winner was chosen.


Happiness, an FCB Alliance, Brussels, Belgium
Creative Strategy Grand Prix
Eurobest 2022

2023 Jury President

Rankin Carroll

Rankin Carroll

Chief Brand Officer

Mars Wrigley


Other Awards

Brand Experience & Activation