Creative Strategy

The Creative Strategy Eurobest Award celebrates the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

Entries should demonstrate exceptional interpretation of the business / brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.


A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business/brand challenge, 30% insight/breakthrough thinking, 20% creative idea, 20% outcome/results.

The same piece of work can be entered up to three times in Creative Strategy.

For Creative Strategy Eurobest Award the eligibility dates are 1st September 2019 - 31st October 2022.

Explore the categories

A. Insights & Research

A01 Data & Analytics & Insight.
Strategy inspired by insightful analysis and interpretation of data, revealing a clear business problem / opportunity. Including, but not limited to, the use of data science, commissioned research, online behavioural data, statistical analysis, sales information, consumer first party data etc.

B. Challenges & Breakthroughs

Work that is brought to life through cultural insights and regional context.

B01 Challenger Brand Strategy.
Celebrating brands which have creatively adapted their approach in response to competitor pressure by challenging the status quo to create game-changing work that uses progressive thinking and innovative creativity. Entries should demonstrate the core strategic thought and its positive effect on brand value by challenging the dominant narrative conventions in their category.

B02 Breakthrough on a Budget.
Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.

B03 Multi-market Strategy.
Successful translation and integration of strategy across multiple markets. How a global strategy was applied to specific markets in order to drive tangible business results, or achieve a brand's purpose.

B04 Long-term Strategy.
Celebrating the creativity of long-term strategy. Entries should demonstrate how a long-running strategy was instrumental to achieving a brand's purpose, driving engagement and shaping brand identity.

B05 Corporate Purpose & Social Responsibility.
Purpose driven work / brand activism which address social, ethical and environmental issues. How the brand’s purpose has created value and impacted communities by connecting customers to culture.

B06 Market Disruption.
Brands that have creatively adapted their strategy in response to local / regional / global issues, embracing new ways of delivering their brand while showing consideration for the consumer.

C. Partnerships & Perspectives

C01 Brave Brands.
Outstanding brand bravery including progressive thinking relating to a challenge. How risk-taking has produced tangible results for the brand.

D. Transformation

D01 Strategic Transformation.
Innovative strategic, scalable solutions to business challenges that have a tangible impact on the business model, structure and operations, culture, customer / employee experience etc.

Other Awards

Brand Experience & Activation