Industry Craft
The Industry Craft Eurobest Award celebrates the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life.
The work should demonstrate the highest levels of expertise and vision in the application of creative techniques.
The work should demonstrate the highest levels of expertise and vision in the application of creative techniques.
Overview
Criteria considered during judging will predominantly be the execution.
Single executions of Packaging, Print & Publishing and Outdoor should only be entered into the relevant category. However if they form part of a wider campaign they will be accepted into Brand Communication and Design.
For Standard Print and Outdoor entries each execution constitutes one entry.
For Packaging & Brand Communication & Design entries whole campaigns should be entered as one entry.
There is no overall limit to how many times the same piece of work can be entered into Industry Craft.
Single executions of Packaging, Print & Publishing and Outdoor should only be entered into the relevant category. However if they form part of a wider campaign they will be accepted into Brand Communication and Design.
For Standard Print and Outdoor entries each execution constitutes one entry.
For Packaging & Brand Communication & Design entries whole campaigns should be entered as one entry.
There is no overall limit to how many times the same piece of work can be entered into Industry Craft.
A. Typography
Design aesthetics and storytelling conveyed through the use of typography.
A01 Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the jury to experience.
A02 Outdoor.
Any outdoor work including, but not limited to, traditional billboards, posters, digital outdoor screens or ambient work.
A03 Print & Publishing.
Any print or published work.
A04 Packaging Design.
Any packaging.
* Please send physical samples for the jury to experience.
A01 Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the jury to experience.
A02 Outdoor.
Any outdoor work including, but not limited to, traditional billboards, posters, digital outdoor screens or ambient work.
A03 Print & Publishing.
Any print or published work.
A04 Packaging Design.
Any packaging.
* Please send physical samples for the jury to experience.
B. Art Direction
The work in these categories should focus on the overall design, direction and visual execution.
B01 Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate comms, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the jury to experience.
B02 Outdoor.
Any outdoor work including, but not limited to, traditional billboards, posters, digital outdoor screens or ambient work.
B03 Print & Publishing.
Any print or published work.
B04 Packaging Design.
Any packaging.
* Please send physical samples for the jury to experience.
B01 Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate comms, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the jury to experience.
B02 Outdoor.
Any outdoor work including, but not limited to, traditional billboards, posters, digital outdoor screens or ambient work.
B03 Print & Publishing.
Any print or published work.
B04 Packaging Design.
Any packaging.
* Please send physical samples for the jury to experience.
C. Illustration
The work in these categories should focus on the creative impact of the illustration.
C01 Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate comms, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the jury to experience.
C02 Outdoor.
Any outdoor work including, but not limited to, traditional billboards, posters, digital outdoor screens or ambient work.
C03 Print & Publishing.
Any print or published work.
C04 Packaging Design.
Any packaging.
* Please send physical samples for the jury to experience.
C01 Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate comms, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the jury to experience.
C02 Outdoor.
Any outdoor work including, but not limited to, traditional billboards, posters, digital outdoor screens or ambient work.
C03 Print & Publishing.
Any print or published work.
C04 Packaging Design.
Any packaging.
* Please send physical samples for the jury to experience.
D. Photography
The work in these categories should focus on engagement through creative expression.
D01 Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate comms, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the jury to experience.
D02 Outdoor.
Any outdoor work including, but not limited to, traditional billboards, posters, digital outdoor screens or ambient work.
D03 Print & Publishing.
Any print or published work.
D01 Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate comms, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the jury to experience.
D02 Outdoor.
Any outdoor work including, but not limited to, traditional billboards, posters, digital outdoor screens or ambient work.
D03 Print & Publishing.
Any print or published work.
E. Copywriting
The work in these categories should focus on how the copywriting brings the creative idea to life.
E01 Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate comms, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the jury to experience.
E02 Outdoor.
Any outdoor work including, but not limited to, traditional billboards, posters, digital outdoor screens or ambient work.
E03 Print & Publishing.
Any print or published work.
E04 Packaging Design.
Any packaging.
* Please send physical samples for the jury to experience.
E01 Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate comms, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the jury to experience.
E02 Outdoor.
Any outdoor work including, but not limited to, traditional billboards, posters, digital outdoor screens or ambient work.
E03 Print & Publishing.
Any print or published work.
E04 Packaging Design.
Any packaging.
* Please send physical samples for the jury to experience.
Looking for inspiration?
Hear from the 2022 Industry Craft Jury President on why last year's Grand Prix winner was chosen.
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CHILLBOARDS
Molson Coors
NORD DDB, Copenhagen, Denmark
Industry Craft Grand Prix
Eurobest 2022