The Creative Data eurobest Award celebrates the interplay of ideas and information.

Entries in the Creative Data categories must clearly demonstrate how the execution/campaign was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea and the results/impact must be clear and robust.

A number of criteria will be considered during judging and weighted as follows: 30% strategy; 30% application; 20% innovation; 20% impact and results.

There is no overall limit to how many times the same piece of work can be entered into Creative Data.