Entries will need to demonstrate brilliant brand storytelling intended for a screen. That is, filmed content created for TV, cinema, online and out-of-home experiences.
Criteria considered during judging will predominantly be the idea and the execution.
There is no overall limit to how many times the same piece of work can be entered into Film as long as the categories chosen are relevant. However, the same piece of work may only be entered once into section ‘A. TV / Cinema Film: Sectors’ and once into section 'B. Online Film: Sectors'.
In sections A & B each execution constitutes one entry and all executions must have run within the eligibility period.
In Sections C, D, E & F multiple executions can be entered as one entry however all Film executions must have run within the eligibility period.
However In category C03: Microfilms multiple executions can be entered as one entry up to a maximum of 60 seconds. Each microfilm should be a maximum of 10 seconds in length
Work which is not in English should be subtitled, so that it can be understood in English, exactly as it was published or aired. Please note that dubbing is not allowed.